Buyer Manager, Calibre Real Estate
Mike Hillsdon has been managing our mobile marketing strategy and implementation for the past 4 years. One of the tasks which frees up a lot of our time as real estate agents, is that each week an Open For Inspection (OFI) alert goes out to our buyers by SMS with a link back to our open home times on our website (http://calibrerealestate.com.au) One important strategy we have is to keep our buyer database informed and up to date, so using the auto-responsive SMS functionality, buyers who have bought can SMS back a unique keyword that will remove them from the list, and will notify the office by forwarding an email with the buyer details.
“Having a Mobile Marketing strategy in place with Mike, means that our buyers remain informed, and our database is kept up to date, and our sellers know that we are catering for vast majority of buyers looking for real estate on their mobile phone (over 50% according to realestate.com.au).” says Claire Farmer, Buyer Manager, Calibre Real Estate.
Calibre Real Estate as part of its property marketing package, include auto-responsive keywords that are advertised on sign boards and flyers that enables our buyers the opportunity to get further details about the property 24/7, and provides our sellers another marketing channel to reach buyers with mobile phones – 99% of our buyers have a mobile phone. Once a new keyword response has been received, details of the enquiry are then forwarded directly to the agent by SMS for follow up, as well as being added to the database.