Shannon Laverack

Shannon Laverack

National Fundraising Manager Surf Life Saving Foundation

We initially briefed and engaged with Mike on a catalogue campaign as he came highly recommended.


Michael presented us with a mobile marketing strategy to help further amplify our campaign reach and promote giving via our catalogue.
Michael developed a commerce enabled mobile website of our catalogue as well as an ecommerce enabled flip book version online.

The campaign was a great success and allowed us to move many supporters to digital.

Michael also worked with us in developing campaign centric Apps to help promote key safety messages around “Everyone should learn CPR’ and ‘What to do in a Rip’ these Apps were designed for both education and also support donating. Michael also worked in with our agency to produce the mobile site for the Rips campaign.

I think Mike is an out of the box thinker with great ideas, able to implement, but without overcomplicating it either. Just tell him what you want to achieve and let him go!